Ex17: Movement/Motion

This advertisement is very blatant about its emphasis on speed. It is one of the principles they hold most important in their business, so it is clear why they would center an advertisement on it. Speed and movement is conveyed not only on the human-like figure, but on the word “speed” itself. The word is italicized in between non-italicized words, which gives it forward movement. There are also lines seemingly blowing off the backs of the letters. The main figure which exhibits speed and movement the most is made of up small, thin rectangles stacked in a disorderly formation of a running person holding a UPS box. These rectangles suggest movement because they are long and thin and of varying sizes. It looks as if the figure is moving so fast that it came out as a blur in the photograph. If it was not clear enough from the one figure, he is also seen “running” past real-to-life walking figures.

This advertisement exhibits movement through a poured liquid. Although it is still in the photograph, the movement is conveyed from the offset of the cups and the splashing of the liquid. The cups are not sitting anything, so it is to be assumed that they are falling through the air, although this is not the main area of movement in the picture. The liquid has been poured into the falling cup, which is spills out of to the second falling cup. Both these cups are tilted at angles, allowing for the specific directional flow of the liquid. The most clear form of movement is the stopped action of the contained splash out of the second cup, where several sections of baileys are moving in different directions.