Monday, June 27, 2011

Exercise 11—Basic Elements

For this project I analyzed a Michael Austin Wine label designed by Hatch Design Firm in San Francisco.


The above highlighted area is where dots have been used in this design piece. They appear to be periods from a rough typewriter. They are unevenly spaced out, but clearly in a direct path. They serve as a spaceholder where a date will be stamped and a name will be signed. The designer could have simply used lines, but the dots were used instead to denote a different era and a handmade, quality look.


The above highlighted area is where lines have been used in this design piece. The lines forming the house and the airplane have a ragged look to them, in order to suggest that they are drawings. The lines making up the clouds are smooth and appear to the viewer as if they are cut-outs. The line-work in this design is able to mimic different forms of medium on a single piece of paper.


The above highlighted area is where movement is exhibited in this design piece. It is in the form of different colored lines of varying thickness. It is in the form of a swirl, and represents the flight path of the airplane. Without these lines, it would look like the plane could just be floating in the air, upside-down, above this house. It would look quite awkward, and even though the viewer would assume that the plane was moving, they would not be able to tell if it were falling from the sky or if it were in a safe and controlled flight pattern as it appears to now.




*I know the due date on the assignment page says this was due Friday, but the first blurb I see when I go to iLearn reads: ANY EXERCISES ASSIGNED (Monday-Assigned = Due Friday Midnight, Wednesday-Assigned = Due by Next Class), so honestly I hadn't even looked at it until it was too late :(

No comments:

Post a Comment